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Event Report

It started out as a simple product presentation, admittedly a very long awaited and highly anticipated product, but nevertheless just a product presentation. Within a very short period of time, with the drive of Camera Nordic’s team and the support of the biggest rental houses within the Nordic region, the first Nordic Arrivals expo was created and as time showed resulted in nothing less than a success.


It was not only the great array of companies represented, which encompassed the whole technological spectra of products and services of our industry, but also the social and relaxed atmosphere which was a great contributing factor to the shows success. With an open bar serving finger-food, coffee, soft-drinks and beer the organizers achieved their premium goal, to offer a relaxed hands-on experience for all the attendants and to bring back a little of the atmosphere from the older trade shows. Trade shows were subjects and products were discussed over a beverage instead of over an ipad, were information and product experiences were elaborated and not answered solely by a specification list, and were most importantly the technological factor was coupled with the passion of the exhibitors. This passion was shown via the in depth discussions of all the participating members with the visitors, seen happening all around the floor via small informal groups and also via the presentations held in the “class room”.  That is were a Barco 2K projector showed presentations and product show reels, a characteristic of the show, which proved to be very popular with shows attendants.

         All the technical aspects of modern motion picture making were covered in the show, via either the manufacturers or the rental houses. Cameras, media recording, dollies, filters, tripods, rigs, PCA, wireless accessories, lighting, the show even boasted a camera car! What also proved to be a very interesting and a beneficial point to the visitors and subsequently to potential buyers was the fact that the show provided, apart from the corporate view of the products, the hands on experience of all the items shown. By having the rental houses as exhibitors, Nordic Arrivals had the edge that so many trade shows miss, real on site, hands on experience of all the equipment presented. The visitors benefited not only by the corporate and technical know how of the manufacturers sales reps, but also from the experience of the rental houses and end users of the equipment on show. This gave the visitors a truly in depth knowledge base of the items on show and many tips and how-to’s. For the potential buyers of new equipment and accessories this made Nordic Arrivals a wish come true, a truly indispensable show/forum.

         As the show originated from the idea of Camera Nordic’s presentation of ARRI’s new camera, the AMIRA, Nordic Arrivals continued to Malmö and Gothenburg. The show, after Stockholm’s 2-day main event, took the role of a “just released” product presentation. 2014 is the year of the AMIRA, accompanied by the ALEXA XT and supported on Cartoni’s Master and Gamma heads and tripods, the Camera Nordic team and ARRI’s Mark Dollery took the items for a two-day road show.

First stop Malmö, to the premises of Camera Nordics new partner Scandinavian Photo. With outlets in Sweden, Norway and a Finnish office, Scandinavian Photo is in the forefront of pro-sumer video and photo making equipment. With a large and very knowledgeable client base, ranging from stand-alone videographers to national broadcasters, Scandinavian Photo’s Malmö store proved to be a great venue to hold the AMIRA presentation. The turn out was truly impressive, and Camera Nordic would like to thank the Malmö staff for their support and hospitality, and are looking forward to next year’s roadshow. The second and final stop of the Nordic Arrivals show-tour was in Gothenburg at the premises of Gothenburg Film Studios and with the support of our partners and friends at Camera Center.

Another great venue with a truly impressive result, we set-up in Studio 3 of soon after we had finished with the preparations the first guests started arriving and did not stop until the afternoon! Again ranging from stand-alone videographers to broadcasters and DoP’s the visitor base was impressive, their interest and enthusiasm were a great final stop for the Nordic Arrivals 2014 tour and duly renewed our appointment for next year.

With over 200 visitors Nordic Arrivals 2014 was an un-doubtable success, keeping in mind that the show was conceived and organized within a months time. The bringing together of manufacturers and end users in a relaxed and social atmosphere, including presentations and open discussions proved to be a successful formula. It seemed that Stockholm was missing such an all rounded event for the professional and prosumer motion picture market, now Nordic Arrivals has filled that void. Camera Nordic would like to thank all the manufacturers and rental houses, for their support and enthusiasm, which made Nordic Arrivals 2014 a reality and a success.. 

 Powered from the feedback we got not only from Stockholm’s exhibitors and visitors but also from Malmö and Gothenburg we are renewing our appointment for next year. Nordic Arrivals 2015 has already entered the planning process, with more time to prepare we are certain Nordic Arrivals 2015 will be an even bigger success, and ultimately be the show, which the whole Nordic region has needed.

 

It was a workshop consisting of the latest innovations in motion picture technologies combined with the full potential of the Nordic cine rental powerhouses. The workshop focuses on a hands-on, touch and feel approach to the new equipment, which is presented. There are no glass boxes, no “look but don’t touch” units, feel free to pick up, turn-on, handle any product and ask as many questions as possible to any one of our product specialists on site.

One might argue that it is a showcase, a workshop with a hint of an exhibition, the truth is that it is a group of companies from the professional motion picture field showing the latest arrivals and trend setters in a friendly and relaxed environment.

 

A partial list of the exhibited units, which were on show: 

  • VW Touareg Camera Car with the Scorpio Crane
  • ALEXA XR Studio – on a Dolly with a fully loaded cine setup
  • ALEXA XT Plus – on a SteadyCam setup
  • ALEXA M – on a Flowcine / Easyrig
  • Sony F55 – Fully loaded with accessories
  • Filter from Tiffen
  • Anamorphic Lenses from Zeiss
  • ARRI Extender
  • Master & Ultra Prime LDS Lenses from ARRI/Zeiss
  • The Vault from Codex
  • Support systems from Cartoni
  • Mipro Audio transceivers and mics
  • Lighting from ARRI

 and of course for the first time on show in the Nordic Region

  • The AMIRA

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